Welcome to my blended learning solutions website 16/11/2012
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Hello and welcome –
I am Dr Anthony ‘Skip’ Basiel, a blended learning solutions thought leader. Through this website I aim to share my eLearning knowledge, experience and capability with you, the visitor, and your professional social network. The new web address is: https://abasiel.uk
This website contains a wide range of my eLearning research and development work with real-world project examples. Please do contact me (abasiel@gmail.com) if you are interested in discussing or collaborating on any topics presented here.
I have added some personal items as well to give an insight into my background.
Please do pass on this website to anyone you think may be interested and keep this dialog going. You can also use https://tinyurl.com/BlendedLearningSolutions
Yours, 
My Routledge Press eLearning Book is at:
http://www.routledge.com/books/details/9780415528573/
See my thesis about eLearning pedagogy at
https://drive.google.com/file/d/1KLqvTlq0dzuGZ2xosUSxiglx2GDiCpaV/view?usp=sharing
And see my VLE toolkit to measure interactivity for eContent, eCommunication, Management and Learning Design (ePedagogy and ‘Telepistemology’)
https://drive.google.com/file/d/0B5KEPSFKjo5OOXFKYlplRjBBZjQ/view?usp=sharing
and my MSc/MPhil about applied formative evaluation in eLearning at
https://tinyurl.com/MScOnlinePedagogy
An example of my teaching at the Oxford/Cambridge Summer Courses (2017) can be see at:
https://drive.google.com/open?id=0B5KEPSFKjo5OM1B3SURMTkdkY3M
This website has been given a Google Mobility rating:
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How Can Artificial Intelligence (AI) Be Applied to Human Computer Interaction (HCI) Design Testing? – a draft paper 28/01/2026
Posted by abasiel in Uncategorized.Tags: AI, artificial-intelligence, chatgpt, hci, technology, ux-design
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Hello UX/HCI Researchers – Please see our draft introduction below. If you are interested in this topic of AI and HCI/UX application, please do email Dr Anthony Basiel at abasiel@gmail.com
LSICT – India conference
ICICDA’26 | Intelligent Systems and Robotics | Human-Computer Interaction
https://www.icicdasrmvdp.com/call-for-papers
Dr Anthony ‘Skip’ Basiel
Academic Director – London School of Intelligent Computing and Technology
a.basiel@lsict.org.uk | https://lsict.org.uk
Dr Mike Howarth
Education Media Consultant
michael.howarth@mhmvr.co.uk | http://mhmvr.co.uk
Introduction
According to Luo (2025). ‘ For the past few decades, user research has inherently come with a trade-off: scale or quality.’ This research explores the role of Artificial Intelligence (AI) in human computer interaction or user experience (UX) design.
‘Don’t start with AI, start with the problem’ is the mantra from Caleb Sponheim (2026), Human Computer Interaction (HCI) Design Consultant from the NN/G UX (User Experience) Expert Group (2026). This paper explores the proposition that if you start with a technology, delivering real value to your website users and customers may be more difficult. To start several HCI terms are offered to help form a common language between authors and readers. Exploring strategies to address the question of how AI can be applied to Human Computer Interaction Design testing is next discussed. Several case studies are then provided as real-world examples of the application of AI to support humans interacting with technology. Analysis of the strategies is discussed in detail through critical review. Conclusions and recommendations are offered to the reader as a way to apply theory with practice to inform the future of integrating AI with human computer interaction design.
Definition of AI
The White Paper (White and Case (2025) describes “AI,” “AI systems” and/or “AI technologies” as “products and services that are ‘adaptable’ and ‘autonomous’. Generative AI can be seen as “deep or large language models able to generate text and other content based on the data on which they were trained”. AI systems often develop the ability to perform new forms of inference not directly envisioned by their human programmers.
AI technology enables the programming or training of a device or software to:
(a) Perceive environments through the use of data
(b) Interpret data using automated processing designed to approximate cognitive abilities
(c) Make recommendations, predictions or decisions with a view to achieving a specific objective.
Definition of Human Computer Interaction Personas:
Personas are representations of archetypal or “median” user groups created from user data (e.g., interview, observation, survey, or log data). Apart from simply summarising user data, personas should personify user data to encourage perspective-taking and evoke empathy toward user groups (Cooper, A. 2014).
In the NN/G website Personas: Study Guide, Kaplan (2022 p.1) sees personas as, ‘ a fictional, yet realistic, description of a typical or target user of the product [or website]. Through the development of a persona you may promote empathy, increase awareness and memorability of target users, prioritise features, and inform [UX] design decisions.’
Using AI in UX/HCI design testing
In using any system, technological or human, there will be potential advantages and disadvantages. The table below provides some insight into how we may adapt and apply AI into the design testing for UX and HCI user or task-centred designs.
Table 1 Dis/advantages of using AI for UX & HCI design testing
| Potential advantages | Potential disadvantages |
| Saving time to generate UX survey questions | Artificial optimism: Synthetic users can be “too agreeable” and lack the emotional depth or unpredictability of real humans. |
| Save time to get UX responses for surveys and interviews based on AI-generated personas | Hallucinations: AI personas may “invent” data if asked questions outside their training data or persona description. |
Hawthorne Effect
Will a human respond differently to a HCI/UX test if they know they are being watched or the UX Consultant is in the same room? What about using an AI agent to respond to HCK/UX tests?
In the UX Planet website Medium (2026), Purwar, S. and Kamuni, M. (2019) discuss the issue of humans responding differently to HCI/UX testing questions when the UX Consultant is present in person (or by web video conferencing). This observer effect is the tendency of people to work harder and perform better when they are participants in an experiment or UX research study. It suggests that individuals may change their behaviour due to the attention they are receiving from UX Testers rather than because of the manipulation of independent variables. While an AI bot is not human, it’s dataset comes from human generated information which may cause the AI responses to hallucinate or produce responses that mimic a Hathorne effect.
Here is a sample PDF file of a case study we are starting to explore using AI to design UX persona surveys: https://abasiel.uk/wp-content/uploads/2026/01/ai-for-ux-testing.pdf
It’s the Big Garden Birdwatch weekend! 23/01/2026
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Can you name the birds?
Hello UK – ECO supporters.
Here are some birds you may see below. Please post your guesses in the comments below! Compare to other guesses. Good luck!
It’s that time of year again! Please go to the RSPB website via https://tinyurl.com/UKbirdwatch2026 so you can record you bird sightings this weekend.
Happy bird watching and please help save the planet.
I saw 5 Common Gulls, 4 Brown Finches and 2 Crows.
– Cheers, Dr Anthony ‘Skip’ Basiel

Case Study Challenge 14/01/2026
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I have been tasked with writing a 10-step lesson plan for the case study below. Please do review this challenge and let me know how you may solve it differently. – Yours, Anthony
TASK: The student has 10 hours of mentorship time left to meet their goals. Prepare a one-page plan showing:
- What realistic goals you’d set for this student
- How you’d structure your remaining 10 sessions to help them enhance their competition and achieve these goals
Your response should be practical, creative, and demonstrate your mentorship approach in this limited timeframe.
Scenario:
The student developed MindMesh, a Chrome extension to help neurodiverse students visually organize academic research. They built a clickable prototype in Figma and a basic code repository on GitHub, which they shared with 5 classmates for feedback. While the idea received positive interest, users found the interface confusing. The student has not launched a live version, has no onboarding experience, and lacks a clear user acquisition or feedback strategy.
The 10-session 0ne-page plan:
Session 1 -2: There are 2 ways to approach the next 10 sessions: a) Traditional – Tutor-set learning outcomes. This top-down approach is a content driven lecture style b) Learner-generated content model. This bottom-up approach sees you as the UX Research Consultant. I will outline Plan B.
Debrief: Discuss what has happened to-date. Through this brainstorming we can identify any issues and trends. We need to establish prior knowledge of the theories and software resources related to the case study. If a summative assessment was required we would use a pre/post-test approach.
Mind map: This can be done as a text table of contents design or a graphical flow chart to identify the human and technical materials / resources and system components required.
SMART Objectives: Through a guided discussion a small set of SMART aims and objectives are established. This serves as the criteria to measure success of the case study. Note: The Tutor can guide in the use of appropriate terms used in the objectives e.g. Bloom’s Taxonomy and AACSB (Business) Learning Assurance.
Session 3 – 4: Project management: Introduction to www.projectmanagement.com . We establish a Gantt chart to identify the key milestones and develop the stages of the study. These sessions are linked to our User Experience strategy based on the work by Nielsen (https://www.nngroup.com/) . This helps us to identify our 5-part Sprint UX methodology.
Map current work: The existing work is mapped to the new UX strategy to identify the data that can be used and what gaps we have to do the next part of our sessions.
Session 5 -6: Persona work: The short case study description lacked a key stage in UX design. These sessions help the student to develop a better understanding of the user(s) profile. This includes a) research, design, development and evaluation of an online survey of possible stakeholders to establish user needs b) persona diagrams c) empathy maps d) user journey map
Session 7 – 8: Addressing the gaps: It was established from the pilot study that the prototype: ‘has no onboarding experience, and lacks a clear user acquisition or feedback strategy.’ These elements will be addressed in the Gantt chart over these sessions. Using AI tools, onboarding experience will be developed and evaluated. The UX testing of the previous prototype and related code will be developed through additional research to incorporate user-centred (UCD) and task-centred design (TCD) testing with the 5 classmates. Additional research respondents can be explored through online communities and forums with a focus on the neurodiverse sector.
Session 9 – 10: UX Testing and Conclusions: Based on the new UX testing strategy and the Sprint methodology the prototype is subjected to several UCD & TCD tests. This is matched to the original SMART objectives or agreed Learning Objectives. A short web video presentation to demonstrate the prototype and application of UX design can be posted on social media for feedback. Reflection on the experience: An oral debrief or essay can be a good way to unpack lessons learnt and what might be done differently next time.
Social Media Marketing Course: Guest Speakers & Expert Panel Members Invited 05/01/2026
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Hello Colleagues.
Welcome to the New Year and a new opportunity to help shape the careers of university Business School students.
I am teaching a new university undergraduate Social Media Marketing (SMM) course in February and March 2026. One aim is to link theory with practise in developing SMM resources and strategies. To that end the students will have a live webinar demonstration on Teams Monday 16 March 2026. This will be held from 3pm – 5pm GMT.
We are looking for people interested in either or both of these roles to participate in person (Central London, UK) or online:
- Guest Speaker – If you have professional experience in Digital or Social Media Marketing please email Dr Anthony Basiel abasiel@gmail.com . This is an informal web video session 20 minutes of less where you share you lessons learnt on a work project or tips to success. Live webinars would be on a Monday in February or March 2026 between 10am-1pm or 2-5pm. Alternatively we can do a recording to share with the students.
- Expert Panel – I am also looking for professionals who would sit on the online expert panel to listen to several 20 minute Social Media Marketing Teams presentations. You can then ask the speakers any questions to help them improve. Please email Dr Anthony Basiel abasiel@gmail.com if you would be available live on Monday 16 March between 2:30pm and 4:30pm GMT by Teams.
I hope these opportunities appeal to professionals in Digital / Social Media Marketing. This is a unique opportunity to network within Higher Education to apply for research grants and to publish internationally.
I am happy to meet online to go into more detail.
Yours, Dr Anthony Basiel
(e) abasiel@gmail.com (WhatsApp) +44(0)7771998799
AI as a research tool 30/11/2025
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Artificial Intelligence (AI) is a hot topic that is finding its way in every industry and knowledge domain. We can use it to create content or as a knowledge partner. One example is to use AI as a research tool. I was asked by GLG to provide expert consultancy for this use case. “When leaders need to make informed decisions, GLG provides meaningful connections through a network of experts, the world’s most varied and qualified source of first-hand expertise, with hundreds of experts recruited daily to tackle tomorrow’s questions.” (GLG 2025)
AI for Computing User Experience Testing
Currently I am a UK university Tutor facilitating courses in computing science user experience (UX) design. We are exploring the use of AI in the research – design – development – and evaluation process of making a website design that is accessible to a diverse profile of users. This limitation can include physical limitations, languages and cultures. For example, AI can help with the design or evaluation of UX surveys to get profile data or testing responses to a prototype design. Another area of UX-AI use is to give the AI-bot a user persona identity created from real-human data. This AI persona can then respond to questions. An interview can be simulated using a digital twin. AI responses can be compared to the human-generated data.
If you are interested in this research, please email abasiel@gmail.com . I am happy to collaborate on research to lead to publications.
AI – UX SIM
Gemini prompt:
Respond to the question below as if you were a teacher in a UK primary school. You are a 55 year old woman who needs glasses to read text. You are not confident with using computers or software. You goal is to find an AI tool that will help you make a lesson plan for Year 2 maths to do division. You are using the Teachermatic website at https://teachermatic.com/ The interview question is: How easy was it to read the text on the Teachermatic website with a 1 to 5 scale, 1 being poor or hard to read and 5 being very easy to read. Then explain why in 500 words of less.
Response script
How easy was it to read the text on the Teachermatic website with a 1 to 5 scale, 1 being poor or hard to read and 5 being very easy to read. Then explain why in 500 words of less.
Well, hello there.
My name is Mrs. Gable, and I’ve been teaching for nearly thirty years now—mostly with the little ones in Year 1 and 2. I’ve come to rely on my reading glasses for everything these days, especially with all the fine print that seems to be everywhere!
I was asked to use this website, the Teachermatic.com one, to see if it could help me plan a simple maths lesson for my Year 2 class about dividing things equally. The question you want me to answer is how easy I found the text to read on a scale of 1 to 5, where 1 is awful and 5 is very easy.
I would say it was a 3.
It wasn’t impossible, mind you, but I certainly wouldn’t call it ‘easy’. The main problem for me was the size of the font. It all just seems so small! You modern websites seem to love tiny writing and making everything quite busy on the screen.
When I first opened the page, I spent a good minute just trying to focus my eyes. Even with my glasses on, the main navigation bar at the top, the ‘home’, ‘pricing’, ‘login’ buttons—they were all very neat, but the letters were so thin and a bit grey, not a strong black colour, which makes a big difference when your eyes aren’t as sharp as they used to be. It’s the same problem I have with those new utility bills they send out.
I did eventually find a button for ‘Lesson Plans’ and another for ‘Maths’, but I had to hold my face quite close to the screen to be sure I wasn’t clicking the wrong thing. It felt very fiddly. The general explanations about what the tool does were in the same small print. I had to get my cup of tea and sit down properly before I could digest any of it.
I suppose it’s clear and tidy in a way—not too many bright, flashing adverts, thank goodness—but the lack of bold, big text for the important bits makes it a bit of a strain. They use a lot of white space, which I understand is meant to look nice, but it doesn’t help me read any faster. I can manage, but I kept wishing I could somehow just make the whole page bigger, which I think my granddaughter showed me how to do once, but I’ve forgotten how.
So, 3 is where I land. It’s readable, but it takes effort and a certain amount of peering that leaves my eyes tired after a while. I imagine a younger person might not have any trouble at all, but for someone like me who needs proper glasses to read the register, it’s just a little bit too much of a challenge. I just want to make my lesson plan and get on with teaching the children, not struggle with the computer!
Multimedia Technology course 24/11/2025
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The task for this module is to design a 3-part multimedia webpage that has:
a) introduction page – with whatever media is appropriate e.g. text, animation, video
b) instruction page – where to find the fire extinguisher in the building. Find the correct one for an electrical fire. Give instructions on using it. This may include the use of video, augmented reality, QR codes for links to web resources such as the quiz, or AI such as digital twins, avatars with closed caption text that can also present the script in multiple languages.
c) Make an online Multiple Choice Quiz (MCQ) with 3 possible answers. Identify the correct answer and provide a weblink to the reference(s). When the learner passes the quiz they can download the certificate of completion.
IEMA response 15/11/2025
Posted by abasiel in Uncategorized.Tags: education, higher-education, learning, teaching, writing
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| Thanks to (Prof Dr) Mike Moulder for the response below about my recent IEMA posting. I am happy to discuss any research project collaboration by email abasiel@gmail.com Yours, Anthony ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~/ Dr Moulder says: ‘I attend the IEMA sessions and find them very informative. I found your article (University of the Future: What learning designs and systems can support next-generation higher education stakeholders? ) very stimulating. I agree with many of your views and give below my thoughts/ some practical examples of why I agree with your approach. My experience is mainly in the real world as a CFO in multinationals, SMEs and nfp e.g. European Commission plus part time Professor fitting into this career, see my linked in page https://www.linkedin.com/in/mike-moulder-56b84810/?originalSubdomain=uk. I also am now interested in startups and SMEs and deliver workshops e.g. Skills4Startups® Global Business Roadshows (next is in London on 17th November 2025) Since 2010, I have taught in France and the Netherlands and on line to other countries, using workshops where I am a guide on the side rather then a sage on the stage. I say to students that my workshops are not a tick in the degree box but are designed to help them in their careers. I use a workshop approach and keep my applied finance/business strategy to solve real world issues. BUT also, I do not deliver ‘toolkits’ but aim that students adopt a logical, well researched approach to unknown challenges (we have many in the real world!), i.e. as Dawson (2019) suggests: “expert thinking,” meaning “the ability to solve new problems that cannot be solved by rules,” I also think that guidance on research is important – the ability to target relevant information from the tsunami available within a short timeframe, that is what is needed in the real world. My observation is that promotion in many universities hinges on having publications in moribund academic journals (three stars preferred), which from memory Harvard stated as having a readership often of <20. This is not the type of real world research that I am talking about…. I specialise in sharing knowledge inter alia on finance for normal (not financial) people, Applied Finance, Strategic/Business Planning with a financial model, (I have developed a generic financial model to integrate in any business plan). I have used my real world experience to create short case studies that cover most of the applied finance syllabus. I only use workshops as a medium, not lectures: Confucius and later Dale 1954 etc. show that lectures have a poor absorption rate (15%) and retention, just of the title of the lecture, is lost after a few weeks. Workshops, on the other hand, can have absorption rates of 60%+ and long retention times. How? In teams of two, students create a Strategic Plan and financial model from an idea which they have chosen. In a ‘cafetaria’ layout, in groups of four they assign their management roles (chair, scribe researcher etc changed each session) to devise approaches to the real world challenges which I have set them via the case studies. My approach encourages students to work as teams, another real world requirement…getting on with colleagues. When I deliver on line, students are also teamed in groups of four, assigned with roles. I think it is a logical step to go from a cafeteria style workshop to an on line delivery, or working in small groups in remote locations. Issues? I think that the first one is cost. I cannot deliver a workshop to >28 participants, which could be twice the cost of a lecture to 60 students. Cafeteria layouts are also expensive. Second, reluctantly I think that many Professors/Lecturers prefer to be a sage on the stage, they want to be centre stage, and would find it frustrating to have students actively involved in the learning process. I call my students ‘participants’ to emphasise that they are actively involved and to remind me that they pay my salary. I feel that today ‘student’ has a rather negative connotation. Thirdly, unlike in France or Germany for example, Professors/Lecturers often see their career path as being solely within the university. Frankly, this ridiculous. Part of the experience of being a guide on the side is that you have real world experience. I am often in the UK, happy to have a coffee with you, if timetables permit Best regards, (Prof Dr) Mike Moulder’ ~~~~~/ Looking forward to hearing from you. – Anthony |
4th IEMA Global Event 30/10/2025
Posted by abasiel in Uncategorized.Tags: education, informal-learning, teaching, technology, webinar
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“Global Education Forum 2025: From Tradition to Transformation – Reimagining Relevance, Value, and Skills to Build Adaptive, Purpose-Driven Education Systems that Truly Empower the Future”
Event Concept Note: https://iema.org.uk/IEMA_Event_4_GLOBAL_EDUCATION_FORUM_Concept_Note_30-10-2025.pdf
As a member of the Webinar Keynote Speaker’s Expert Panel I was asked about government or organisational policy with respect to the university of the future.
I will add a weblink to the recording of the session for my full response, but a summary is below:
- The University of the Future will see a shift from the current formal instructional model to embrace informal learning opportunities. My book chapter in the ACPI publication, ‘The University of the Future’ is entitled:
‘What learning designs and systems
can support next-generation higher education stakeholders?‘
You can download the full draft at: https://tinyurl.com/FutureUniversityDesign
or see the video presentation at https://youtube.com/watch?v=poOKnkIPNH8&feature=shared - Government policy and organisational procedures will need to shift from the current top-down model (e.g. Management to Learner) to a bottom-up (Learner-informed curriculum development approach) or Web 2.0 structure.
- This paradigm shift in higher education will recognise the value of informal learning as identified by Lombardo, et al. (1996) with the 70:20:10 Learning Design:
70% challenging (informal) assignments
20% developmental relationships
10% formal learning and development training - The 70:20:10 Webinar design ( See https://abasiel.uk/2020/05/24/702010-webinar-design/ ) is my adaptation of informal learning to an interactive immersive web video conference. The figure below highlights the key elements:

This diagram shows the 3 stages of the 70% (Informal), 20% (Social) and 10% (formal training) being linked to examples of an instructional model. Training may be a ‘talking head’ video lecture. A breakout room discussion can be seen as social learning, while informal learning can happen in an open-ended role-play or online simulation where there is no single ‘correct’ solution to a problem. In each learning design there is a mix of theory related to the topic and how the principles are applied to form a conclusion. This is known as ‘Praxis’ (See https://abasiel.uk/?s=Praxis&searchbutton=go%21 ).
Guest Speakers
One example of informal learning in higher education is seen with the use of guest speakers from industry. There is no set curriculum or learning outcomes to be tested. Rather the ‘Industry Experts’ share real-life experiences from work projects to state lessons learnt or ‘tips to success’. I have successfully hosted monthly podcasts in the past getting positive feedback from stakeholders. You can see a ‘Guest Speaker Proposal’ document at https://tinyurl.com/InformalGuestSpeaker. A sample of my monthly webinar informal interviews with guest speakers can be seen at: https://youtube.com/watch?v=YOT_piG54as&feature=shared for the Learning Zone Talks series.
Please do email abasiel@gmail.com if you are interested in exploring these topics in more detail or if you would like to discuss hosting a webinar workshop for your organisation.
Yours, Dr Anthony Basiel
L&T CHATSHOW: October 2025 15/10/2025
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Roger.Saunders@DMU.ac.uk has invited me back to speak on his L&T CHATSHOW for October 2025. The topic is, ‘AI (Artificial Intelligence) in Teaching’.
I discuss a fundamental perspective of using AI in learning. Is the AI generating content or is it a ‘thought partner‘. What are the issues in using AI to promote learning? Is this technology different than when the World Wide Web first came out? You are invited to listen to our podcast discussion: See https://open.spotify.com/episode/0Y9XDBpfNwXhJ3CW5MN01i
Please email abasiel@gmail.com with any questions or comments. See my research at https://abasiel.uk
University of Winchester – Key Skills Module: Microsoft Word for a job cover letter & CV 22/09/2025
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Hello Everyone – CALL FOR ANY HR, CAREERS TEAMS or JOB RECRUITERS?
Soon I will be starting to teach a Key Skills Module for Microsoft Word at University of Winchester. The assessment is for the students to identify a company they want to work at in the future. Since this module is for students in a range of subject areas from Business to Healthcare to Creative Arts, there will be quite a range of organisations they propose. Next, they use AI (Copilot) to write the job description and person specifications. Then, part one-of-two is to compose a 1-page cover letter. And to finish off the assessment they design a CV for the job. The students-as-researchers will also make a LinkedIN account to upload the files. I plan to tap into real-world HR Teams, Job Recruiters, University Careers Teams, etc. So, if you work in this area and have any tips-to-success for CVs leading to employment – PLEASE DO EMAIL abasiel@gmail.com or WhatsApp +44(0)7771998799
2 responses to “It’s the Big Garden Birdwatch weekend!”
Please pass this blog onto your ECO Friends. – Cheers!
Hello everyone – These images are from Chat GPT. My uninformed guesses are: Invisible bird, finches, robin, crow, sparrows and pigeon. Please post your guesses to compare. – Yours, Anthony ‘Skip’ Basiel